Hess Toy truck
Continuing a legacy
IDENTITy & PACKAGe DESIGN
For The Hess Toy Truck holiday collectible packaging, annually designed by Alexander Isley Inc., I was tasked with creating the design concept, through final production as well as the packaging’s illustrations.
A new addition to the tradition
Hess Toy Truck introduced a new toy line for its youngest fans requiring new packaging, a new subset logo, and name.
The new Hess Toy Truck line offered an opportunity to explore a new look that could be more playful from its logo to a collectible insert. The truck illustration and package design were designed and illustrated by myself. The final box art reflected the established look of the Hess Toy Truck’s annual holiday truck packaging.
